Mo Rassam

In this episode of the Trial to Paid podcast, Rob Morgan chats with Mo Rassam, co-founder of LiGo, about the journey of building and growing AI-powered products and businesses. Mo shares guiding principles that have helped in shaping his career and startups, particularly around leveraging AI for automation and maintaining lean operations.The conversation touches upon the inception of LiGo, a full-stack LinkedIn automation tool aimed at optimizing LinkedIn content for various user segments like founders, agency owners, and independent consultants. Mo also delves into the evolution of his programming passion, initial coding experiences, and his venture into artificial intelligence and product development.The episode covers the significance of rapid prototyping, validation processes, SEO strategies using AI, and the challenges of differentiating LiGo in a competitive market. Mo emphasizes the importance of starting early in the tech field, the necessity of building quality products, and effectively leveraging multiple acquisition channels including Medium and Reddit.Lastly, future aspirations for LiGo and the broader company vision are outlined, providing listeners with valuable insights into startup growth and AI integration.Chapters00:00 Welcome and Introduction00:14 Guiding Principles in Business00:55 The Philosophy of AI in Business02:54 Journey into Coding and Early Career07:29 Founding Antimatter and Transition to LiGo10:41 Developing LiGo: Challenges and Strategies12:51 LiGo's Target Audience and Market Fit15:58 Product Features and Compliance24:49 Business Progress and Future Plans30:26 SEO and User Acquisition Strategies31:00 Addressing Customer Churn and Product Stickiness33:24 Paid Acquisition Experiments35:00 Building the MVP and Team Dynamics38:55 Effective Marketing Channels46:12 Challenges with LinkedIn50:02 Future Goals and Vision59:00 Advice for Aspiring FoundersMo's LinksLiGo: https://ligo.ertiqah.comLinkedIn: https://linkedin.com/in/muhammad-rassam/Rob's LinksTrial to Paid: https://trialtopaid.ioLinkedIn: https://linkedin.com/in/rbdmorgan-----Music: "Nightfall" by OlexandrMusic (https://soundcloud.com/olexandrmusic)